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Video: Beat the heat with style

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    >>> this morning on "today's beauty," looking good in the scorching days of summer from your makeup to keeping cool in your clothing. today's style editor bobbie.com. bobbie thomas has some helpful tips for you. this is the number one question you seem to be getting a lot these days, the hot summer heat wave days.

    >> everyone is asking what do i do to beat the heat?

    >> to be cool and look cool.

    >> have to give up being stylish. one, i ear wearing one. a favorite of mine is a layering basic that's sheer. you may see this on the rack and think how would i wear that. you can turn a strapless dress like this in a white weekend dress instantly to an office-appropriate look. so linen blazer is great. this might be something else you could do to keep yourself cool.

    >> keep it sheer and cooler.

    >> cover it up, but you're able to wear some lighter stuff.

    >> another cool clothing tip here.

    >> something we're seeing everywhere are these fun asymmetrical hemlines. if you have a longer skirt, tuck it under the waistband and create a shorter silhouette. you can use a safety pen if you have a maxi dress to create something that's rouged and gives you a little bit more circulation. people tell you to wear light and loose clothing. but, you know --

    >> don't make you feel light and loose.

    >> if you always wear a belt, another way to give you a flattering silhouette, this looks like a pj top, is just to add a long necklace.

    >> right.

    >> so done here.

    >> like this.

    >> and ultra long necklace will create shape and instantly dress up. if you take a shot of the whole look. it makes something light and loose that could be too casual a little dressier and give you that line.

    >> little more refined.

    >> all right, the next thing over here. there's clothing for men and women.

    >> yes. this is a brand new line from jockey called stay cool . they claim to keep you 3% cooler. and, so, it's got special patented technology to wick away moisture and keep you cool. so this is a great way to start with your foundation.

    >> move over to melt-proofing your makeup. a lot of women probably have this issue where nothing seems to stay on, right? so the first thing you say is to minimize how much you're applying to your face?

    >> we start with the beauty routine and we tend to put the layers on. get a multi-tasker. both of these are fantastic. i have everything on the website. this is by estee lauder . they're -- this is going to actually take care of evening out your skin tone, spf, minimizing your pores. the all in one wonder.

    >> you can go without foundation.

    >> yes. you can swap through a pressed mineral powder. that's going to give you coverage and it won't slide. it's water resistant. you could go for a swim if you apply this right. and another thing if you go to your eyes, i don't use eye liner , a lot of women do. they smear down because it's really hot. this is your own custom color pallet but use an eye shadow and you need a round tipped brush to give you that kind of control.

    >> moving over, some of the other items from beating your body heat . and showing -- starting with shoes.

    >> it's hard to keep your feet cool.

    >> a couple dollars at the drugstore go a long way. silver linings is a silver ion to fight moisture and bacteria, you have these that are fantastic. these are summer inserts.

    >> insoles?

    >> men and women, you can cut them to fit. it will go a long way. for girls like me who have girlfriends. this is a cool product. it's a bra liner. it fits to most of your bras and will absorb extra moisture. if you're in a pinch, i know the guys are going to cringe. they didn't cringe when they saw you do that, you can use a panty liner that can stick on the inside and go under your arms.

    >> okay.

    >> girl talk .

    >> for men and women, guys who hate ring around the collar. it can go inside the shirt. that's a good idea. ladies can do that too to avoid the makeup. pop a little -- these are so great. these purse-sized deodorants. and one of my favorites. this is cora's yogurt which keeps you cool after the sun, but anti-monkey butt.

    >> what?

    >> favorite for soldiers in afghanistan and iraq. they have blogged on their website.

    >> i don't know what monkey butt is.

    >> very anti-monkey butt.

    >> basically chafing season. it gives you a red booty. this has calamine in it to stop the itching and talc to absorb. i'm just the messenger. but this is amazing.

    >> i learned way too much about monkey butt.

    >> bobbie thomas, thank you.

By
TODAY contributor
updated 7/28/2011 9:38:03 AM ET 2011-07-28T13:38:03

When the temperature spikes, being stylish may be last on your list. But leave it to TODAY style editor and Bobbie.com's Bobbie Thomas to offer a few tips and tricks to keep you looking and feeling your best on these scorching summer days:

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Cool clothing tips
The heat wave may have you eager to peel back the layers, but that doesn't always work when you want to look professional. While a lightweight linen or silk blazer is a summer staple that can add polish to more casual tanks, consider a sheer or lace layering item as well. American Apparel offers chic pieces like their El Salvador Lace Tee that you can wear over or under strappy dresses or with a camisole to keep you cool and covered, instantly making a more revealing look office appropriate ($38; AmericanApparel.com). Just be sure to avoid any overtly lingerie-inspired items better suited for the boudoir.

Bobbie's Buzz: Hot summer items you'll be lovin'

And while it's helpful to stay light and loose, you also don't want to lose your shape. Swap your go-to belt in favor of a long necklace that will flatter your form or try a twist on your favorite, flowy maxi dress by hiking up the hemline. Just fold your skirt in half by tucking the bottom edge into your waistband — viola! An instant, no sew trick. Or use a safety pin to simply cinch up a section of the hem to create a faux slit or asymmetrical look.

Lastly, when it come to keeping cool, start with your foundation. Jockey has a StayCool underwear collection that is made of a breathable, cotton/spandex blend and designed with Outlast technology to help you feel up to 3 degrees cooler ($21-24; Jockey.com).

Melt-proof your makeup
While we all want a glow, we don’t necessarily want to shine. First things first, eliminate the need for all those extra layers of moisture and minimize with a multitasker. Dr. Jart's BB cream acts as your moisturizer, SPF, coverage and more, all in one tube ($39; sephora.com). A primer can offer extra protection, but you can also swap your foundation for a water-resistant mineral pressed powder that will hold up through humidity, sweat, and likely a swim ($40; GloProfessional.com or $35; LauraMercier.com).

Bobbie's Buzz: Cool and unique charity buys for summer

Similarly, try trading out your eyeliner for a shadow. Instead of lining your eyes with a waxy pencil that can easily smear or smudge on sweltering day, use a small round or flat angle tip brush to apply eyeshadow. Powders will last longer, and wet/dry eyeshadows offer you rich color and control. Blend the powder on dry for a soft, smoky look, or apply wet to enhance the pigment and get a more precise application. Yves Saint Laurent's Pure Chromatics ($48; Yslbeautyus.com) and Maybelline's Color Plush Silk ($9.99; Maybelline.com) are both great options.

Beat body heat
Sweat and odor are two of the most infamous summertime irritants but you can combat them thanks to a slew of clever products. Summer Soles Ultra Absorbent Insoles are a quick way for both men and women to keep their feet dry during long treks in sneakers, flats, loafers and more. Just peel, stick and you're go to go ($14.99; drugstore.com). Silver Linings Shoe Inserts are another favorite that offer a hi-tech take on the problem of foot odor. The pads utilize real silver ions, a naturally occurring antimicrobial that sterilizes and eliminates bacteria at the source, making the linings a great choice for preserving your favorite pair ($15.99; silverliningsnewyork.com). Another on-the-go tip: applying antiperspirant deodorant to your feet can help prevent blisters! The formulation cuts down on friction, promotes dryness and acts as a barrier against chafing.

Snailed it! Snail-slime face cream is hot beauty trend

For all of my girlfriends with "girlfriends," the washable Wick' em Bra Liner is a smart solution for dreaded chest sweat ($19.95; www.braliner.com) In a pinch, panty liners can even be applied to the inside of a bra or to the underarm of a shirt to absorb excess moisture (desperate times call for desperate measures!) Next up is a unique item with a cult-like following — it's called Anti-Monkey Butt. Yes, you read the name correctly! The calamine and talc powder originated in the world of biking as a remedy for chafing, but it can bring relief to anyone with itchy, sticky or sweaty skin ($5.99, Walgreens.com).

Summertime also brings stains; from ring around the collar to make-up and bronzer build-up, both men and women can scoop up Block It Now, a soft fabric tape that protects the inside of shirt collars, blazers, hats and more. It can even help reduce laundry loads and dry cleaning bills ($14.95; blockitnowshop.com).

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Last but not least, there are a few fun beauty products that can help you feel a bit more glamorous and fresh, even in the hot and stickiest of situations. MBeze's "Deodorettes" are an adorably sized natural deodorant, perfect for tucking in your purse. You can touch up throughout the day with chic scents like "Koko Haze" and "Sweet Sanura" ($10; www.mbeze.com) Last but not least, Korres' "Yoghurt Cooling Gel" for face and body is another way to bring down your body temperature, especially after a long day in the sun. Korres even suggests keeping the product in the freezer or fridge for an extra dose of chilliness and relaxation — two things all of us could use more of during this sizzling summer ($23.50; www.korresusa.com)

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Photos: Whimsical and swim-sical

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  1. The Red Carter swimwear collection is modeled during Mercedes-Benz Fashion Week Swim 2012 in Miami Beach, Fla. (Lynne Sladky / AP) Back to slideshow navigation
  2. A model rocks a 1960s go-go dancer's look at the Swimwear Association of Florida SwimShow Cocktail Party and Fashion Show. (Cindy Ord / Getty Images) Back to slideshow navigation
  3. Metal accessories accent this model's look during the Have Faith Swimwear show at The Raleigh. (Frazer Harrison / Getty Images) Back to slideshow navigation
  4. A flirty skirt adds sass to this swimsuit during the A.Z. Araujo swimwear presentation. (Gary I Rothstein / EPA) Back to slideshow navigation
  5. A see-through poncho is part of the ensemble during the Red Carter swimwear collection showing. (Lynne Sladky / AP) Back to slideshow navigation
  6. Magenta makes a magnetic color splash during the Sonia Vera Swimwear show. (Frazer Harrison / Getty Images) Back to slideshow navigation
  7. Whimsical headgear is part of the look as the Red Carter swimwear collection is modeled. (Lynne Sladky / AP) Back to slideshow navigation
  8. A model appears to be thinking pink as she walks the runway at the Shinvan and Nareesh show. (Andrew H. Walker / Getty Images) Back to slideshow navigation
  9. Strategic cutouts are part of the appeal as a model walks the runway at the Luli Fama show. (Frazer Harrison / Getty Images) Back to slideshow navigation
  10. Rainbow-colored pants draw the eye as a model walks the runway at the Luli Fama show. (Frazer Harrison / Getty Images) Back to slideshow navigation
  11. Renaissance-style art adorns these swimsuits during the Lisa Blue show. (Frazer Harrison / Getty Images) Back to slideshow navigation
  12. Macrame makes a comeback during the Swimwear Association of Florida SwimShow Cocktail Party and Fashion Show. (Cindy Ord / Getty Images) Back to slideshow navigation
  13. It was waist not, want not as a model showcased a high-waisted look during the Mara Hoffman Swim show. (Lynne Sladky / AP) Back to slideshow navigation
  14. Intricate webwork adds allure to this swimsuit during the Mara Hoffman Swim show. (Lynne Sladky / AP) Back to slideshow navigation
  15. A whimsical Native American look was part of the Lisa Blue swimwear collection show. (Lynne Sladky / AP) Back to slideshow navigation
  16. Fringes add visual appeal to this swimsuit during the Cia Maritima show. (Frazer Harrison / Getty Images) Back to slideshow navigation
  17. It's a cinch that a waist-cincher adds attitude to this offering at the Red Carter presentation. (Frazer Harrison / Getty Images) Back to slideshow navigation
  18. Lattice work catches the eye at the Dolores Cortes swim show. (Frazer Harrison / Getty Images) Back to slideshow navigation
  19. Multicolored animal prints add visual zing to this swimsuit at the Dolores Cortes swim show. (Frazer Harrison / Getty Images) Back to slideshow navigation
  20. It was a bold, rainbow-bright look for this model during the Dolores Cortes swim show. (Frazer Harrison / Getty Images) Back to slideshow navigation
  21. Kristin Cavallari presented a creation incorporating glass shards during the Diesel swim suits presentation. (Gary I Rothstein / EPA) Back to slideshow navigation
  22. Kate Upton made a bikini-clad bride during the Beach Bunny Swimwear show. (Frazer Harrison / Getty Images) Back to slideshow navigation
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  1. Image:
    Lynne Sladky / AP
    Above: Slideshow (22) Whimsical and swim-sical
  2. Image:
    Steve Granitz / WireImage. via InStyle.com
    Slideshow (14) Most stylish celebrity couples

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