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Video: Rekindling the romance in your relationship

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    >>> we're back on this tuesday with "today's" relationships and how to find the us time when you're busy getting through life.

    >> whether it's work, the kids, the chores or even the dog and the cat, romance is often force ed to take a backseat. ian kerner is here, sex and relationship expert. i wish i could be one of those and a new book out there for all of you out there.

    >> an e-book, huh?

    >> i partnered with ky brand.

    >> wait, with ky ?

    >> how romantic.

    >> hoda, there is a big -- really quick, there's a big problem in this country, especially for couples, which is that our days are getting so much longer and our nights are getting shorter. couples have no time.

    >> that's true, overscheduled.

    >> everyone is so stressed out. i wrote an e-book on how to reclaim the night. i partnered with ky and we put it up on facebook .

    >> look what's happening to life. isn't that funny? it's on facebook .

    >> it's free. valentine's day should not cost any money because everyone is stressed out.

    >> these are things you can use.

    >> totally practical.

    >> when you come home, you shouldn't just hug your spouse, but a long hug.

    >> 20 seconds.

    >> 20-second hug.

    >> 20 seconds.

    >> you shouldn't be counting it.

    >> no, no, no. it's not one, mississippi, two, mississippi.

    >> no.

    >> scientific studies have shown if you hug for more than 20 seconds, especially in women, it raises oxytocin levels, the key hormone for that sense of trust, connection. it's known as the cuddle hormone. but it's got to be 20 seconds or longer.

    >> doesn't it really -- it's all depending on who you are hugging.

    >> right. you have to like the person. i'm assuming you like the person --

    >> how can you hug somebody for two hours if you don't have that spark with them? it's not going to do anything, is it?

    >> i think it's about the hugging and, you're right, it's about having that positive attitude . i hear from so many women and wives like, my guy just doesn't complement me or i get more compliments from my kids about dinner and how pretty i look. i think you're right. you have to feel good about that person. i call it the five to one zone. for any negative, nitpicky little interaction, you have to have five positive actions, five to one.

    >> you can nitpick a relationship to death, can't you?

    >> yeah.

    >> i like, too, you're saying you should be tactile, touching your partner, not just romantically in the bedroom but just in life.

    >> yeah.

    >> why is that important?

    >> i personally believe -- you know, for me, being a sex therapist and being married for ten years, i think it's all the little things outside of the bedroom, the holding hands, the kissing, the hugging, the cuddling on the couch.

    >> an older couple that you know have been through the wars together and billy graham once said to me he and his wife could no longer be physical together but he said -- so we love each other with our eyes.

    >> okay.

    >> i wrote a song for them called "our loving eyes." and you just knew.

    >> eye contact , yeah.

    >> when you are around that, it is something so intimate and sweet about it.

    >> it's all that stuff outside of the bedroom.

    >> what if your husband doesn't like that? what if he's not touchy?

    >> then why did you marry him?

    >> some people do marry guys who aren't that way. you're one way and he's the other way.

    >> i couldn't.

    >> i know, i couldn't.

    >> you find moments to touch, to hug, to slide up next to each other on the couch. chore play is the new foreplay. this valentine's day especially, all these guys are out buying sexy lingerie. talk to a lot of women and they'll say, hey, if he just helped me with the dishes, put the kids to sleep, then he'll get some noogie, you know.

    >> because you won't be resentful. you'll be grateful.

    >> right.

    >> those are things that -- that's something we can do together.

    >> a lot of us are either on facebook , watching tv or on the computer. by the time you finally head to bed, you're wiped out with life and all the rest of it. you're saying it's time to turn off that extraraneous stuff.

    >> in previous generations, you worried about the tv being a distraction. now it's iphones, e-mail. that's why our nights are so short.

    >> that's why they also call us the post-human generation now. we're more comfortable with tech be nolg than in our own biosphere. that's wrong, hoda.

    >> it's definitely wrong. where can we get your book, your ky book?

    >> facebook , type in couple's space. it's free.

    >> you must be very proud. thanks a lot. happy valentine's day.

    >> i appreciate it.

    >>> how we turn a techno-phobe, like this one, into a

By
TODAY contributor
updated 2/9/2010 11:44:15 AM ET 2010-02-09T16:44:15

Just when we thought we could finally put the anxieties (and expenses) of the holiday season behind us, Valentine’s Day arrives to bring out our inner Scrooges. From the pressure to spend money and be “romantic” to feeling self-conscious about our less-than-perfect relationships, it’s going to take a visit from the Ghosts of Past, Present and Future to shake us from our cynicism and teach us the real meaning of Valentine’s Day.

Just as the ghost of Jacob Marley was weighed down with locks and chains, so too is the spirit of Valentine’s Day Past heavily burdened — with a belly full of steak and a head spinning with champagne. Forget sex: This ghost just wants to go to bed.

But in our tour of the past come distant memories of romance and infatuation: a time when we couldn’t keep our hands off of each other, when we were actually “in love” and not just routinely saying “I love you” — when we didn’t need February 14th as an excuse to get some nooky. Once upon a time every day was Valentine’s Day. If only we could really go back there.

This brings us to the Ghost of Valentine’s Day Present. With less than a week until V-Day, the pressure’s mounting: to call the sitter and make a reservation; to figure out a gift that’s not going to break the bank; to do something “special.” The ghost of Valentine’s Day Present is harried and anxious, and in need of a Valium.

But if Old Scrooge is capable of a change of heart, surely so are we — what’s the real point of Valentine’s Day anyway?

  • To prioritize our relationships. Most of the year we’re giving, giving, giving — to our jobs, our kids and families. Our relationship with our spouse falls to the wayside and Valentine’s Day prods us to put couplehood at the top of our to-do list.

  • To make our spouse feel special. It doesn’t have to be expensive jewelry, or sexy lingerie that more befits a porn star than a real woman. How about something small and meaningful, like gifting an iTunes playlist of all-time greatest love songs?

  • To spice things up. Whether it’s buying a sex toy, picking up a copy of the Kama Sutra, or just loosening your lips and sharing a fantasy, Valentine’s Day is a great excuse to shake up your routine and add something new to your sexual repertoire. (Note to women: If you do end up getting that barely-there lingerie, take it as a compliment. You may not think you’re sexy enough to don it, but we think you are. So do us a favor. Give it a whirl. Just once. Then you can stick it at the bottom of that drawer full of old sweaters, never to be seen again.)

  • To break out of that rut. People always ask me how frequently a couple should have sex, and I always say at least once a week. To some folks that doesn’t sound like much, but to those who can’t remember the last time they did it, once a week is a way to reconnect and get back into the groove. And this year there’s no excuse: Valentine’s Day falls on a Sunday, so schedule a Saturday night romp. Visit the Valentine’s Day guide

  • To be romantic. There’s a reason why chocolate, champagne and roses are romance bigwigs. Chocolate contains many of the same sex chemicals that get produced during infatuation, and a glass or two of bubbly lowers inhibitions, increases circulation and hits the bloodstream faster than wine. (And there’s research to suggest that the blanc de blancs replicate the aromas of sexual pheromones.) And speaking of aromas, when was the last time you stopped to smell the roses?

Which brings us to the ghost of Valentine’s Day Future, a hooded, creepy figure that’s pointing a long finger at a single decrepit tombstone: your sex life, long dead and buried. R.I.P.

But it doesn’t have to be that way. There’s still time to change the future and send those ghosts packing. It’s not too late to embrace the spirit (and not the specter) of Valentine’s Day.

For more of my specific tips on how to reorganize your relationship and make every day Valentine’s Day, download this free booklet I wrote with the support of K-Y Products: www.facebook.com/kycouples.

© 2013 NBCNews.com  Reprints

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