If you went to the polls before work this morning to vote, maybe you noticed some women were dressed in all white.
No, this isn't a boycott of the "no white after Labor Day" fashion rule, but rather a tribute to the suffragettes of the early 1900s, who wore the same hue at protests while fighting for women's right to vote in the United States.
Now the color white has become something of a symbol.
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The #WearWhiteToVote movement was born on social media, where many women are sharing photos of their white Election Day outfits and their tributes to the women who came before them, urging others to do the same.
"I get to do this because of the work of so many feminists before me and that is a tradition I can't wait to play a part in," one woman wrote on Instagram.
"I will be in my suffragette best tomorrow, wearing white not as a symbol of purity but of power," said another on Twitter.
Of course, many of the women opting into the trend are excited about the possibility of electing America's first female president.
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Hillary Clinton herself is a fan of the color — she wore a white pantsuit to the third and final presidential debate with opponent Donald Trump as well as to the Democratic National Convention.
We say: Wear what you want, but make sure you get out there and vote!