Pop Culture

Inside hip-hop's takeover of the music industry

R&B/hip-hop was the most consumed genre of music in 2017, beating rock and pop for the first time ever, according to Nielsen. In this week’s Sunday Spotlight, TODAY’s Carson Daly takes a look at its 45-year journey in taking over the music industry.

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Inside hip-hop's takeover of the music industry

Play Video - 5:17

Inside hip-hop's takeover of the music industry

Play Video - 5:17

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