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Would your kids ever consider baby carrots 'cool'?

Getting children to eat their vegetables has never been an easy feat. Throughout the ages, parents have tried in vain to get their kids to consume veggies through myriad campaigns involving threats, subterfuge and camouflage. The bottom line, however, remains that your average kid would much rather devour a bag full of potato chips than willingly munch on a healthy, natural and delicious treat pa

Getting children to eat their vegetables has never been an easy feat. Throughout the ages, parents have tried in vain to get their kids to consume veggies through myriad campaigns involving threats, subterfuge and camouflage. The bottom line, however, remains that your average kid would much rather devour a bag full of potato chips than willingly munch on a healthy, natural and delicious treat packed with essential vitamins and minerals. Junk food is a formidable adversary in the endless war to feed your kids right. That scenario may be changing, however. By following the age-old military maxim, ‘if you want to defeat your enemy, learn to sing his song,’ baby carrot farmers have launched a subversive new effort to market their plucky orange product as a bold, new and even cool snack. By dressing their vegetables up in “crinkly, festive bags reminiscent of chip bags” and emphasizing their inherent propensity for maximum crunchiness, the campaign hopes to vault the baby carrot out of the long-neglected bottom of your fridge and into the pantheon of widely-consumed ersatz-junk food. Will it work? Parents, do you think your kids will go for baby carrots when disguised as fun snacks? Share your thoughts in the comments section below.