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Despite the huge fanfare surrounding the impending birth of the new British royal heir, babies born on this side of the pond have not been forgotten.
To mark the arrival of the second child of the Duke and Duchess of Cambridge, Huggies is giving away diapers to American babies who are born on the same day. And the company is donating thousands of diapers to the National Diaper Bank Network, a nonprofit group that helps get free diapers to needy families.
“All those moms who have babies on that day can have a little bit of a royal welcome since their baby is going to share the same birth date as the future royal heir,” says Aric Melzl, brand director for Huggies. “That will be a special connection in their family.”
“It’s also an opportunity to continue to drive the message around the fact that there are families out there that do struggle with having enough clean, dry diapers to keep their babies healthy,” he added.
Families whose babies arrive on the same day that Duchess Kate and Prince William meet Royal Baby No. 2 can email Huggies@AltaResources.com with proof of their child’s birth date and the company will send a package with 35 size 1 diapers. (A package of 35 size 1 Huggies diapers retails online for roughly $10.99.)
The company is also donating 66,000 diapers to the diaper bank network, or a day’s worth of diapers for each of the approximately 11,000 babies born in the United States each day.
To increase its donation, Huggies will add a one-day supply, or another six diapers, every time the hashtag #RoyalHug is used on Twitter from April 16 until the new royal arrives.
“That’s available to all moms, not ones who just had babies born on that day,” Melzl notes.
Huggies is a founding sponsor of the National Diaper Bank Network, and has donated more than 133 million diapers since 2010. The network distributes donated diapers to diaper banks around the country.
“We’re really excited to be able to be a part of this in this small way and to be able to try to help all babies have their basic needs met,” said Joanne Goldblum, the network’s executive director. “All babies, we hope, will have what the little prince or princess will have, which is to be changed whenever he or she needs to be.”
And though most American babies won’t live a life like a royal, don’t forget that even royal parents change diapers.
After his son, Prince George, was born nearly two years ago, Prince William let us know just how hands-on he was as a new dad.
"I did the first nappy, a badge of honor," he said in an interview. "I had every midwife staring at me."
Lisa A. Flam, a regular contributor to TODAY.com, is a news and lifestyles reporter in New York. Follow her on Twitter.