When male model Bruce Hulse included his sexual exploits with several top models in his memoir about life in the fashion world, he did not expect to be branded "the bad guy," but he admits his honesty was naive.
His book, "Sex, Love and Fashion: A Memoir of a Male Model," describes his early days as a lifeguard, playing professional basketball in Sweden and goes on to tell how he was discovered, and the parties and exotic locations that followed.
But it's the kiss-and-tell stories about the former Calvin Klein model's sexual adventures with some of the world's most beautiful women that have caused a buzz in the modeling world and sparked criticism of Hulse.
"Bruce Hulse never learned that gentlemen don't kiss and tell," wrote the New York Post.
In the book, Hulse writes about the time with Andie MacDowell, the actress from "Four Weddings and a Funeral" where the light was too bright in a hotel room so he tossed his T-shirt over the lamp — and it caught fire.
Then there was the night when he ended up alone with Australian supermodel Elle "The Body" Macpherson when he was getting over a breakup with another model and had lost his sex drive.
"No worries Brucie... let's just be friends then," he wrote Macpherson told him.
There is also the candlelight dinner in Paris with Paulina Porizkova which ended in sex that was like a "professional wrestling match... I'd never had such energetic, wild sex with anyone before."
Hulse, 56, who is now married with two young children, said he did not expect the steamy parts of his book to garner so much attention as it all happened years ago.
"All of a sudden I am the bad guy who is revealing bedroom secrets. I did not feel that was what I was doing. They were friends of mine with whom I had romances," he told Reuters.
"It was a bit naive but that is what sells I guess."
Hulse said he was encouraged to be as open as possible as he wrote his memoir and none of his recollections are negative about his former colleagues.
"I thought it was a really interesting life journal. I have been modeling for 25 years and I was there at the beginning of the era of the supermodels. The book is about my journey to find true love and happiness and balance," he said.
"I was a philosophical kid who was looking to find happiness and inner peace through various teachings and philosophies and I got swept up into the world of fashion and there were some lessons to be learned there."
Hulse said writing the book was fun but also hard work as it opened the floodgates to the past.
"It was a struggle because your life is filled with mistakes and errors and a lot of regrets," he said.
"Looking back I had a fun, remarkable life but at the same time I was pretty confused and got caught up in a lot of nonsense that I could have probably avoided with a lot more wisdom."