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'Make a Difference Day' encourages millions to get out and give back

Launched 24 years ago by USA Today, “Make a Difference Day” encourages millions to give back to their communities, whether they’re regular volunteers or trying to figure out a way to contribute. This year, NBC is joining the collaboration. TODAY’s Erica Hill reports.

Launched 24 years ago by USA Today, “Make a Difference Day” encourages millions to give back to their communities, whether they’re regular volunteers or trying to figure out a way to contribute. This year, NBC is joining the collaboration. TODAY’s Erica Hill reports.