Old Spice just gave you the bestest Christmas present you totally didn't even know you wanted: DevastatingExplosions.com.
A simple click on the homepage plunger releases a Flash storm of random devastation so awesome I just want to walk away from this website in slow motion without looking back or flinching — which is weird, but looks great — as the fire whirl created by heat vortices blows my hair forward and ashy debris settles across my face and body in an entirely fetching pattern.
Oh! I almost forgot to mention the best part! The website reigns destruction on a variety of classically exploded things: A car, a boat, a barn, etc., Click enough times (and how can you not?) and you get the whole montage!
Sure, DevastatingExplosions.com isn't as obviously useful as the "Bear Deodorant Protector," a product which, Old Spice assures, "exists and is available for purchase" for a mere $19.99. But unlike a sculpture of bisected bears which opens to hold and hide your Old Spice deodorant, DevastatingExplosions.com will neither speed up your imminent appearance on A&E's "Hoarders," or cost you a dime.
What is the point behind this totally awesome idea of Wieden + Kennedy, the totally awesome marketing team that blessed us with totally awesome Old Spice Man?
What do you care? It's a gift. Click and enjoy!
If I didn't mention before: It's awesome!
More on the annoying way we live now:
- Why 'Community' is the only Internet crossover that matters
- 'Planking spree' ends in $303 fine, shame
- Live-tweeting office antics gets congressional aides canned
Helen A.S. Popkin goes blah blah blah about the Internet. Tell her to get a real job on Twitter and/or Facebook. Also, Google+.