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New Oreo flavor confirmed: Cinnamon Bun Oreos are real

Calling all Oreo lovers — the beloved cookie brand is launching another new flavor: cinnamon bun.
/ Source: TODAY

Calling all Oreo lovers — the beloved cookie brand is launching another new flavor.

Following in the footsteps of red velvet, brownie batter and last fall's hit pumpkin spice latte comes the cinnamon bun Oreo, featuring cinnamon-spiced frosting sandwiched between two golden cinnamon wafers.

Related: Oreo unveils new thin sandwich cookie —and we get a taste

Rumors have been swirling since the keen eyes over at The Impulse Buy spotted a package and TODAY.com can now exclusively confirm that the breakfast pastry-inspired cookies are not a figment of our sugar-fueled imagination.

"We are excited to confirm that Cinnamon Bun OREO cookies are real," an Oreo spokesperson told us.

Watch: Kathie Lee and Hoda taste test the s'mores Oreo

An official release date hasn't been set just yet, but we'll keep you posted on when the new flavor hits store shelves so you can start stocking up.

Already craving a cinnamon bun? Try one of the recipes below:

Joy Bauer's guilt-free cinnamon bun

Flour's sticky sticky buns