Pop Culture

MPAA makes smoking bigger factor in ratings

Smoking will be a bigger factor in determining film ratings, the Motion Picture Association of America said Thursday, but critics said the move does not go far enough to discourage teens from taking up the habit.

MPAA Chairman Dan Glickman said his group’s ratings board, which previously had considered underage smoking in assigning film ratings, now will take into account smoking by adults, as well.

That adds smoking to a list of such factors as sex, violence and language in determining the MPAA’s G, PG, PG-13, R and NC-17 ratings.

Film raters will consider the pervasiveness of tobacco use, whether it glamorizes smoking and the context in which smoking appears, as in movies set in the past when smoking was more common.

Some critics of Hollywood’s depictions of tobacco in films have urged that movies that show smoking be assigned an R rating, which would restrict those younger than 17 from seeing them.

“I’m glad it’s finally an issue they’re taking up, but what they’re proposing does not go far enough and is not going to make a difference,” said Kori Titus, spokeswoman for Breathe California, which opposes film images of tobacco use that might encourage young people to start smoking.

No mandatory R for smokingGlickman said a mandatory R rating for smoking would not “further the specific goal of providing information to parents on this issue.”

Smoking in movies with a G, PG or PG-13 rating has been on the decline, and the “percentage of films that included even a fleeting glimpse of smoking” declined from 60 percent to 52 percent between July 2004 and July 2006,” Glickman said.

Of those films, three-fourths received an R rating for other reasons, he said.

“That means there’s not a great amount of films in the unrestricted category as it stands,” said Joan Graves, who heads the ratings board. “We’ve not saying we’re ignoring the issue. We’re trying the best way possible according to what we’ve learned from parents to give them information about what’s in a film.”

Titus said smoking in films had declined in recent years but remains more prevalent than MPAA figures indicate.

Descriptions on sex, violence and language that accompany movie ratings now will include such phrases as “glamorized smoking” or “pervasive smoking,” Glickman said.

If rated today, a film such as 2005’s “Good Night, and Good Luck,” about chain-smoking newsman Edward R. Murrow, would have carried a “pervasive smoking” tag but probably would have retained its PG rating because of its historical context in the 1950s, Graves said.

Titus said film raters should be as tough on smoking as they are on bad language to minimize the effects of on-screen smoking on children, including her own 5-year-old daughter.

  • Slideshow Photos

    Neil P. Mockford / GC Images

    Image: Celebrity Sightings On The Set Of 'A Hundred Streets' - August 8, 2014

    Celebrity Sightings

    Jake Johnson and Damon Wayans Jr. on the "Let's Be Cops," red carpet, Selena Gomez is immortalized in wax and more.

  • Image: Celebrity Sightings On The Set Of 'A Hundred Streets' - August 8, 2014

    Celebrity Sightings

    of

    Idris Elba -

    Actor Idris Elba seen on the set of :A Hundred Streets" on Aug. 8 in London.

    Getty Images / Getty Images
  • Image: Premiere Of RADiUS-TWC's "The One I Love" - Red Carpet

    Celebrity Sightings

    of

    Elisabeth Moss, Mark Duplass -

    Actors Elisabeth Moss and Mark Duplass arrive at the premiere of RADIUS-TWC's "The One I Love" at the Vista Theatre on Aug. 7 in Los Angeles.

    Getty Images / Getty Images
  • Image: Premiere Of RADiUS-TWC's "The One I Love" - Red Carpet

    Celebrity Sightings

    of

    Nick Kroll -

    Actor Nick Kroll arrives at the premiere of RADIUS-TWC's "The One I Love" at the Vista Theatre on Aug. 7 in Los Angeles.

    Getty Images / Getty Images
  • Image: BESTPIX: Premiere Of Twentieth Century Fox's "Let's Be Cops" - Red Carpet

    Celebrity Sightings

    of

    Damon Wayans Jr., Jake Johnson -

    Actors Damon Wayans Jr. and Jake Johnson arrive at the premiere of "Let's Be Cops" at the Cinerama Dome on Aug. 7 in Los Angeles.

    Getty Images / Getty Images
  • Image: Cast member D'Arcy poses at the premiere of "Let's Be Cops" in Hollywood

    Celebrity Sightings

    of

    James D'Arcy -

    James D'Arcy arrives at the premiere of "Let's Be Cops" at the Cinerama Dome on Aug. 7 in Los Angeles.

    Reuters / Reuters
  • Image: BESTPIX: Premiere Of Twentieth Century Fox's "Let's Be Cops" - Arrivals

    Celebrity Sightings

    of

    Julianne Hough -

    Actress Julianne Hough arrives at the premiere of "Let's Be Cops" at the Cinerama Dome on Aug. 7 in Los Angeles.

    Getty Images / Getty Images
  • Image: Premiere Of Twentieth Century Fox's "Let's Be Cops" - Arrivals

    Celebrity Sightings

    of

    Hannah Simone -

    Actress Hannah Simone arrives at the premiere of "Let's Be Cops" at the Cinerama Dome on Aug. 7 in Los Angeles.

    Getty Images / Getty Images
  • Image: Premiere Of Twentieth Century Fox's "Let's Be Cops" - Red Carpet

    Celebrity Sightings

    of

    Nina Dobrev -

    Actress Nina Dobrev arrives at the premiere of "Let's Be Cops" at the Cinerama Dome on Aug. 7 in Los Angeles.

    Getty Images / Getty Images
  • Image: The Pump Group VIP Cocktail Reception

    Celebrity Sightings

    of

    Nicole Murphy, Brandy Norwood -

    TV personality Nicole Murphy and singer Brandy Norwood attend The Pump Group VIP Cocktail Reception at W Hollywood on Aug. 7 in Hollywood.

    Getty Images / Getty Images
  • Image: The Pump Group VIP Cocktail Reception

    Celebrity Sightings

    of

    Tara Reid -

    Actress Tara Reid attends The Pump Group VIP Cocktail Reception at W Hollywood on Aug. 7 in Hollywood.

    Getty Images / Getty Images
  • Image: "Phoenix" Opening Night

    Celebrity Sightings

    of

    James Wirt, Julia Stiles -

    Actors James Wirt and Julia Stiles stand on stage during the opening night curtain call for "Phoenix" at the Cherry Lane Theatre on Aug. 7 in New York.

    Getty Images / Getty Images
  • Image: "Phoenix" Opening Night

    Celebrity Sightings

    of

    AnnaSophia Robb -

    Actress AnnaSophia Robb attends the opening night performance of "Phoenix" at the Cherry Lane Theatre on Aug. 7 in New York.

    Getty Images / Getty Images
  • Image: BESTPIX: Madame Tussauds New York To Unveil New, Never-Before-Seen Selena Gomez Wax Figure

    Celebrity Sightings

    of

    Selena Gomez -

    A boy gives the wax figure of Selena Gomez a kiss at the unveiling of the new new, never-before-seen Selena Gomez wax figure at Madame Tussauds New York on Aug. 7 in New York.

    Getty Images / Getty Images
  • Image: BESTPIX: Chris Martin Visits "The Elvis Duran Z100 Morning Show"

    Celebrity Sightings

    of

    Chris Martin -

    Chris Martin of Coldplay performs during the Elvis Duran Z100 Morning Show at Z100 Studio on Aug. 7 in New York.

    Getty Images / Getty Images
  • Image: BESTPIX: Apple Store Soho Presents: Meet the Actors: Michael Fassbender And Domhnall Gleeson - "Frank"

    Celebrity Sightings

    of

    Michael Fassbender -

    Actor Michael Fassbender attends "Meet the Actor" at Apple Store Soho on Aug. 7 in New York.

    Getty Images / Getty Images
  • Image: Celebrity Sightings In Los Angeles - August 07, 2014

    Celebrity Sightings

    of

    Mickey Rourke -

    Actor Mickey Rourke is seen at "Jimmy Kimmel Live" on Aug. 7 in Los Angeles.

    Getty Images / Getty Images
  • Image: Celebrity Sightings In Los Angeles - August 07, 2014

    Celebrity Sightings

    of

    Jordana Brewster -

    Actress Jordana Brewster waves outisde of "Jimmy Kimmel Live" on Aug. 7 in Los Angeles.

    Getty Images / Getty Images
  • Image: G. Garvin Live

    Celebrity Sightings

    of

    Keshia Knight Pulliam -

    Actress Keshia Knight Pulliam attends G. Garvin Live at Buckhead Theatre on Aug. 7 in Atlanta.

    Getty Images / Getty Images
  • Image: Celebrity Sightings In Los Angeles - August 07, 2014

    Celebrity Sightings

    of

    Reese Witherspoon -

    Actress Reese Witherspoon is seen on Aug. 7 in Los Angeles.

    Getty Images / Getty Images
  • Image: Miley Cyrus

    Celebrity Sightings

    of

    Miley Cyrus -

    Singer Miley Cyrus performs in concert at Bridgestone Arena on Aug. 7 in Nashville.

    AP / AP
  • Image: 67th Locarno Film Festival - Day 2

    Celebrity Sightings

    of

    Melanie Griffith -

    Actress Melanie Griffith attends a press conference during the 67th Locarno Film Festival on Aug. 7 in Locarno, Switzerland.

    Getty Images / Getty Images
  • Image: Lily Allen

    Celebrity Sightings

    of

    Lily Allen -

    Singer Lily Allen performs in concert at Bridgestone Arena on Aug. 7 in Nashville.

    AP / AP
  • Image: "The Expendables 3" Paris Photocall At Cinema UGC Normandie

    Celebrity Sightings

    of

    'Expendables 3' -

    The stars of "Expendables 3," from left, Kellan Lutz, Jason Statham, Sylvester Stallone, Antonio Banderas and Wesley Snipes attend "Expendables 3" at Cinema UGC Normandie on Aug. 7 in Paris.

    Getty Images / Getty Images
  • Image: Meet The FilmMakers: "The Rover"

    Celebrity Sightings

    of

    Robert Pattinson -

    Actor Robert Pattinson speaks during the Meet The Filmmakers event for "The Rover" at Apple Store, Regent Street on Aug. 7 in London.

    Getty Images / Getty Images
  • Image: Celebrity Sightings In New York City - August 07, 2014

    Celebrity Sightings

    of

    Nicole Kidman, Jason Bateman -

    Actors Nicole Kidman and Jason Bateman are spotted filming Bateman's "The Family Fang" in Westchester, New York, on Aug. 7.

    Getty Images / Getty Images
  • Image: Africa: New Partnership Models For Growth

    Celebrity Sightings

    of

    Akon -

    Grammy-nominated artist Akon, who is the founder of Akon Lighting Africa Project, discusses at the US-Africa Leaders Summit "Africa: New Parnership Models for Growth" news conference, held in Washington, DC, on Aug. 7, the progress that African heads of state have made.

    Getty Images / Getty Images

“I don’t want her using that language, but last time I checked, she’s probably not going to die from that,” Titus said. “If she starts smoking from these images she sees in movies, chances are she’s probably going to die early from that.”

While Titus’ group wants tougher ratings restrictions, the MPAA released statements of support for its plan from John Seffrin, chief executive officer of the American Cancer Society, U.S. Sen. Joe Biden and filmmaker Rob Reiner, among others.

“By placing smoking on a par with considerations of violence and sex, the rating board has acknowledged the public-health dangers to children associated with glamorized images of a toxic and lethal addiction to tobacco,” Barry Bloom, dean of the Harvard School of Public Health, said in a statement.

0:00
 
0:00
Your video begins in
0:00
TOP