Oct. 12, 2012 at 10:24 AM ET
Love him or hate him, Donald Trump knows how to put on a reality show: The 13th season of "Celebrity Apprentice" won't just feature another slew of celebs -- the entire cast is an all-star slew of repeat names, including one winner and a lot of contentious personalities.
After a quick recap of Thursday night's vice-presidential debate, Trump and TODAY's Matt Lauer sat down Friday morning with most of the new cast to preview what to expect in the new season. On hand were Bret Michaels, Claudia Jordan, Gary Busey, Lisa Rinna, Lil Jon, Dee Snyder, Dennis Rodman, Brande Roderick, Stephen Baldwin, Trace Adkins, Marilu Henner and Penn Jillette. (The cast will also include Omarosa Manigault-Stallworth and La Toya Jackson.)
Michaels, as Lauer noted, was the only one among them who had won before ("Celebrity Apprentice 3"). "But this year is going to be insane; the competition is going to be insane," Michaels said. "(Last time) I was really sick, and this time I'm ready to come back, being a lifelong diabetic."
Trace Adkins and Stephen Baldwin were not known as great co-workers from their last visit to the show in 2008 -- and it's hard to tell if they've made up or not. "I hate him," said Adkins.
"I think so far it's been very sweet and peaceful and calm, but that's kind of scary," said Baldwin.
Sounds like an intriguing recipe for the new season. "Celebrity Apprentice" returns in early 2013 on NBC.
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