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The best toys of 2010

As any parent can tell you, a trip to the toy store can be an arduous and often confusing experience. Toy shopping is no cut-and-dried affair. Being able to capably navigate between what’s affordable, what’s durable and what your children actually want requires a fair amount of insight and research. All too often, the garish item you paid handsomely for can end up broken and/or entirely neglec

As any parent can tell you, a trip to the toy store can be an arduous and often confusing experience. Toy shopping is no cut-and-dried affair. Being able to capably navigate between what’s affordable, what’s durable and what your children actually want requires a fair amount of insight and research. All too often, the garish item you paid handsomely for can end up broken and/or entirely neglected underneath a bed. It’s a sad and costly story.

Luckily, Al Roker hosted Stephanie Oppenheim, a contributor and expert from toyportfolio.com and a rambunctious gaggle of kids in the studio this morning with an array of the best toys of 2010. Not only are these playthings hand-tested for maximum fun by families across the nation, they are also affordable.

Parents, have you started thinking about the impending holiday season? You may want to jot down a few notes. Watch the video and share your thoughts in the comment section.