Ann Curry, Brian Williams, Big Bird star in new PSA

Aug. 15, 2011 at 10:52 AM ET

Ann Curry stars with NBC’s Brian Williams and "Sesame Street's" Big Bird in a new public service announcement to help launch Sprout's “Kindness Counts” campaign.

Check it out in the video below. 

It's not the first PSA that Ann has starred in. She also was featured in one of the clips from The More You Know's campaign.

You can also read about Ann's other charitable acts in our ongoing series, TODAY Gives Back.