Is Lindsay Lohan's Playboy issue breaking records?

Thanks to nude photos of Lindsay Lohan in the new issue of Playboy, the magazine is breaking sales records — according to publisher Hugh Hefner.

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Lindsay Lohan's nude spread in the latest Playboy issue--which Hugh Hefner helpfully calls "a stocking stuffer" — hit newsstands nationwide last Friday, which leaves us wondering....

Are people paying to see her naked pictures?

MORE: Hugh Hefner Talks Lindsay Lohan's Playboy Spread: How Did He Get Her to Go Naked?

It certainly sounds like it.

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The cute child star grew into a Hollywood bombshell — with grownup problems of her own.

Regardless of the photos being leaked online and doubts about the mag's sales, Hefner tweeted yesterday, "The Lindsay Lohan January-February Double Issue is breaking sales records," which could make this Lohan's comeback.

A rep for the magazine tells E! News that it's too soon to release any numbers, but "I can tell you that sales of the issue are doing well."

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LiLo is doing her part to try and boost sales as well (beyond simply contributing her best assets), tweeting on Saturday, "Playboy on stands now! I was so nervous! I hope people like it :) and pick up a copy!!! * ....xoxo"