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    Oprah Winfrey, Director Reginald Hudlin & Sidney Poitier's Daughters on Documentary 'Sidney'

    24:37
  • Ruby Bridges shares her experiences in new children’s book

    06:26
  • Polar Bears of Martha’s Vineyard uphold legacy with tradition

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  • Why a growing number of Black parents are homeschooling

    05:42
  • Lindsay Peoples on her artistic inspirations and fight for inclusivity

    03:35
  • Bruce’s Beach family speaks out after LA returns seized property

    05:05
  • Willie Morrow, Black hair care pioneer, dies at 82

    02:23
  • Raiders hire first Black female team president in NFL History

    00:44
  • Justin Sylvester on coming out: I wish I had accepted myself earlier

    04:47
  • Honor Juneteenth with these products from Black-owned brands

    04:46
  • Opal Lee on how to honor Juneteenth in a meaningful way

    07:13
  • Celebrate Juneteenth with these documentaries, honors and shows

    04:11
  • Former KKK building being transformed into space of healing

    03:51
  • Juneteenth celebrations take place from coast to coast

    01:53
  • Celebrating the history of Juneteenth, lessons in modern America

    03:48
  • Juneteenth recipes to try: Chicken burgers, southern pea salad

    03:21
  • Ben Crump talks revealing new look in new documentary 'Civil'

    05:51
  • The first anti-slavery newspaper returns, unafraid of America’s past

    03:37
  • Johnnie A. Jones, first black Warrant officer in US Army, dies at 102

    02:17
  • How one Chicago dad is rewriting the narrative of Black fatherhood

    04:22

Woman behind 15 Percent Pledge pushes stores to empower Black-owned businesses

03:04

In our Changemakers series, we meet designer and activist Aurora James, who started the 15 Percent Pledge, an initiative that calls on large retailers to allocate at least 15 percent of shelf space to products from Black-owned businesses. More than 20 major retailers like Sephora, Macy’s and Crate and Barrel have already taken the pledge. NBC's Blayne Alexander reports for Weekend TODAY.