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From shackets to sweaters, 15 Amazon fall fashion essentials starting at $15

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    Oprah Winfrey, Director Reginald Hudlin & Sidney Poitier's Daughters on Documentary 'Sidney'

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  • Ruby Bridges shares her experiences in new children’s book

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  • Polar Bears of Martha’s Vineyard uphold legacy with tradition

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  • Why a growing number of Black parents are homeschooling

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  • Lindsay Peoples on her artistic inspirations and fight for inclusivity

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  • Bruce’s Beach family speaks out after LA returns seized property

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  • Willie Morrow, Black hair care pioneer, dies at 82

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  • Raiders hire first Black female team president in NFL History

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  • Justin Sylvester on coming out: I wish I had accepted myself earlier

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  • Honor Juneteenth with these products from Black-owned brands

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  • Opal Lee on how to honor Juneteenth in a meaningful way

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  • Celebrate Juneteenth with these documentaries, honors and shows

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  • Former KKK building being transformed into space of healing

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  • Juneteenth celebrations take place from coast to coast

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  • Celebrating the history of Juneteenth, lessons in modern America

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  • Juneteenth recipes to try: Chicken burgers, southern pea salad

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  • Ben Crump talks revealing new look in new documentary 'Civil'

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  • The first anti-slavery newspaper returns, unafraid of America’s past

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  • Johnnie A. Jones, first black Warrant officer in US Army, dies at 102

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TODAY

Woman behind 15 Percent Pledge pushes stores to empower Black-owned businesses

03:04

In our Changemakers series, we meet designer and activist Aurora James, who started the 15 Percent Pledge, an initiative that calls on large retailers to allocate at least 15 percent of shelf space to products from Black-owned businesses. More than 20 major retailers like Sephora, Macy’s and Crate and Barrel have already taken the pledge. NBC's Blayne Alexander reports for Weekend TODAY.March 6, 2021

  • UP NEXT

    Oprah Winfrey, Director Reginald Hudlin & Sidney Poitier's Daughters on Documentary 'Sidney'

    24:37

  • Ruby Bridges shares her experiences in new children’s book

    06:26

  • Polar Bears of Martha’s Vineyard uphold legacy with tradition

    04:42

  • Why a growing number of Black parents are homeschooling

    05:42

  • Lindsay Peoples on her artistic inspirations and fight for inclusivity

    03:35

  • Bruce’s Beach family speaks out after LA returns seized property

    05:05

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