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What’s next for Amazon’s Alexa? More personalization and a more ‘humanlike’ demeanor

03:25

NBC’s Jo Ling Kent gets a rare look into Amazon’s Seattle headquarters to hear about what the tech company has planned for its popular virtual assistant product, Alexa. Amazon executive Toni Reid said Alexa will be able to recognize different voices in the same home or office, with a goal of becoming more “humanlike.” Reid also addressed consumer privacy concerns.