Toys R Us revival? Debt holders look to bring back company
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Toys R Us has canceled an auction of its intellectual property, including its brand names, website domains and its beloved mascot, Geoffrey the Giraffe. The company shut down its operations earlier this year, but now its debt holders want to launch a new Toys R Us branding company to cash in on their name recognition. TODAY’s Craig Melvin reports.Oct. 3, 2018
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