TODAY celebrates Small Business Saturday with 3 business owners

The Saturday after Thanksgiving, Small Business Saturday, is a great reminder to shop at local stores that make our communities special. Al Roker highlights three small business owners — Amy Swanson of Greenwich Letterpress, Sam Buffa of Fellow Barber, and Umber Ahmad of Mah Ze Dahr Bakery — while Sheinelle Jones shares some of viewers’ favorite small businesses. (Created by TODAY with our sponsor American Express.)