TODAY anchors take costumed Pink or Swim plunge to fight breast cancer

07:00

Willie Geist and Al Roker wear old-timey swimming costumes while Tamron Hall and Natalie Morales are dressed as Katy Perry’s sharks to take TODAY’s Pink or Swim challenge and get dunked for breast cancer awareness. Helping out with the dunking are women battling breast cancer and their loved ones, plus a special guest announcer: Brooke Shields, who takes the plunge herself!