The powerful story behind the man who inspired the Ice Bucket ChallengePlay Video - 6:49
November 3rd, 2017
The powerful story behind the man who inspired the Ice Bucket Challenge
Three years ago, a fun new way to raise money for a serious cause – ALS research – took the world by storm. Now a new book, “The Ice Bucket Challenge: Pete Frates and the Fight against ALS,” reveals the inspiring story behind the phenomenon. NBC’s Kate Snow reports for TODAY.