IE 11 is not supported. For an optimal experience visit our site on another browser.

Supermarket secrets to help you save when you shop


TODAY’s Consumer Confidential series continues with a look at the secret ways supermarkets get you to spend more. Martin Lindstrom, author of “Small Data: The Tiny Clues That Uncover Huge Trends,” shows Savannah Guthrie money-saving ways to avoid falling for tricks of the supermarket trade.