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Small businesses pivot in creative ways to stay afloat during pandemic


When the pandemic shut down their business, Debbie Pincus, owner of The Kloset Kouture, Jennifer Earnest and Jamey Evoniuk, creators of Jen & Jamey’s Virtual Cooking Classes, and Omayya Atout and Ellen Hodges, Songlorious co-founders, all found creative ways to reimagine their businesses and connect with customers.