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Small businesses pivot in creative ways to stay afloat during pandemic

05:29

When the pandemic shut down their business, Debbie Pincus, owner of The Kloset Kouture, Jennifer Earnest and Jamey Evoniuk, creators of Jen & Jamey’s Virtual Cooking Classes, and Omayya Atout and Ellen Hodges, Songlorious co-founders, all found creative ways to reimagine their businesses and connect with customers.