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  • UP NEXT

    Mom creates Super Smalls kids accessory brand with a big vision

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  • How this entrepreneur is keeping the art of hat making alive

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  • She Made It: Summer Fun!

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  • How Kitsch founder turned a passion into a success

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  • How Sassy Jones founder juggled a growing business and family

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  • She Made It: Strong Women

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  • Topicals entrepreneur talks science behind her skin care line

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  • Fashion designer Autumn Adeigbo talks story behind her brand

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  • She Made It: Meet the founders of Addison Bay and Avre

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  • She Made It: All Things Love

    24:50
  • Minted founder reveals ‘Christmas miracle’ that saved her business

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  • She Made It: Food & Drink

    25:01
  • How La Ligne turned simple stripes into must-have fashion items

    04:39
  • She Made It: Pampering & Prepping for the Holidays

    25:05
  • Tarte CEO on maxing out her credit cards before business took off

    05:50
  • Reina Rebelde founder on how makeup celebrates Latina culture

    04:43
  • She Made It: Self Care

    24:52
  • Entrepreneur shares the inspirational ‘accident’ behind Ruggable

    03:45
  • Frankies Bikinis founder shares story behind her trendy business

    04:15
  • She Made It: Problem Solvers

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She Made It: Home Sweet Home

25:03

TODAY Lifestyle and Commerce Contributor Jill Martin tells the stories of incredible female founders who are following their passions and inspire people to make their homes happier places. Jill also shares her curated list of small female-founded businesses to shop and support.