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REI to shoppers: Go Outside on Black Friday


Saying that the shopping frenzy on Black Friday – the day after Thanksgiving – has gotten out of hand, REI, a national retailer of outdoor and fitness gear, is closing its doors that day and giving its employees a holiday with full pay, and has launched #OptOutside to encourage shoppers to buck the shopping madness and head outside. TODAY’s Carson Daly gives REI a thumbs up, but says he does like any chance at a deal on their gear.