Naked Cowboy's legal battle
June 25: Robert Burck, who is known as the “Naked Cowboy” of New York’s Times Square, has filed a lawsuit against Mars Incorporated for using his image in an M&M's ad. TODAY’s Natalie Morales reports.
June 25: Robert Burck, who is known as the “Naked Cowboy” of New York’s Times Square, has filed a lawsuit against Mars Incorporated for using his image in an M&M's ad. TODAY’s Natalie Morales reports.