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Nabisco’s ‘freed’ animal crackers box is a hit on social media

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After more than a century, Nabisco has changed the packaging of its classic Barnum’s Animals Crackers. The original box showed the animals in cages, but the new box has them uncaged and roaming freely. Animal rights organization PETA issued a pleased response on social media, while other users weighed in as well. TODAY’s Dylan Dreyer reports from the Orange Room.