Meet Nura Afia, the Muslim American mom defining beauty on her own terms

03:50

Between glimpses of Sofia Vergara and Katy Perry, you’ll now spot Nura Afia in the latest ads for Covergirl – the first woman to wear a traditional hijab as a brand ambassador for the company. After starting a YouTube makeup channel as a hobby in the middle of the night, Afia is defining beauty on her own terms.