Meet 3 small businesses innovating to stay afloat during the pandemic

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Lifestyle contributor Jill Martin joins TODAY to spotlight three small businesses pivoting to stay afloat during the pandemic: Pursoma, which makes nontoxic bath soaks and wellness aids; The Tiny Tassel, which sells handmade garments, and The Dirty Cookie, which offers cookies and other sweet treats. And Jill has special bargains from all three!