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Jeff Koons introduces his new 30 Rock sculpture ‘Seated Ballerina’


Renowned artist Jeff Koons joins TODAY live by the Rockefeller Center skating rink to tell Al Roker about “Seated Ballerina,” his massive inflatable sculpture, revealing that it’s there to raise awareness of the plight of missing children. The International Centre for Missing & Exploited Children (ICMEC), Kiehl’s Since 1851 and Art Production Fund collaborated with Koons on this installment to raise funds and awareness for ICMEC.