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Is a summer sale really a ‘sale’? Jeff Rossen investigates

It’s summer discount season, when retailers offer big bargains and sweet sales — but, as it turns out, those discounts might not be so special after all. TODAY national investigative reporter Jeff Rossen and his team monitored store prices at several retailers over two months and have an eye-opening report about the methods stores use to get you to buy now. You may never look at “Sale” the same way again.

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