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Hugh Hefner’s son Cooper opens up about Playboy and his father’s legacy


The founder of Playboy magazine is the focus of a new Amazon Prime series, “American Playboy: The Hugh Hefner Story.” His son, Cooper Hefner, joins TODAY to talk about being the chief creative officer of Playboy Enterprises, which he describes as a “digital content company” today. He also admits he has some “good stories that are probably better for another time.”