How to turn your passion project into a business!

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The fourth hour is joined by Dry Bar founder Alli Webb, serial entrepreneur and speaker Gary Vaynerchuk, and Charissa Fay, a travel photographer and social influencer. On a special segment of “Pitch Your Passion!” on TODAY, the panel provides helpful tips to one woman who hopes to turn her side-hustle into a full-time job. Plus, Olympus pitches in by gifting the guest an award-winning mirrorless camera.