How the Skimm hopes to drive young voters to the polls

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The Skimm co-founders Carly Zakin and Danielle Weisberg join TODAY to talk about how the nonpartisan media company is using its resources to get millennials to vote in the upcoming midterm elections. “We’re doing nonpartisan voter efforts to get (our) audience to come out to the polls no matter where they lean on the different party lines,” Zakin said.