How Playboy is reinventing the Bunny for a new generationPlay Video - 4:27
September 24th, 2017
How Playboy is reinventing the Bunny for a new generation
Hugh Hefner started Playboy magazine in 1953 with the help of a $1,000 check from his mother. Now, the media mogul’s son, Cooper, is taking the reins and attempting to reshape the brand in an ever-changing social and digital landscape. In this week’s Sunday Spotlight, NBC’s Steve Patterson visits the younger Hefner at work and inside the iconic Playboy Mansion.