IE 11 is not supported. For an optimal experience visit our site on another browser.

How Playboy is reinventing the Bunny for a new generation


Hugh Hefner started Playboy magazine in 1953 with the help of a $1,000 check from his mother. Now, the media mogul’s son, Cooper, is taking the reins and attempting to reshape the brand in an ever-changing social and digital landscape. In this week’s Sunday Spotlight, NBC’s Steve Patterson visits the younger Hefner at work and inside the iconic Playboy Mansion.