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How an author’s Brooklyn bookstore is beating the retail odds

The idea of opening a bookstore in the digital age is risky, but author Emma Straub did just that as the owner of Books Are Magic in Brooklyn. TODAY’s Jenna Bush Hager caught up with Straub, who opened up about the surprising success of her business. “I get to talk to people about books all day long,” she said. “It’s a dream.”

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