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    How 1 woman is reinventing the ear piercing experience

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How 1 woman is reinventing the ear piercing experience

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Ear piercing services are often included in random businesses in malls. But Louisa Serene Schneider founded Rowan, an ear piercing company that provides nurses to perform piercings. She tells Shop All Day's Jill Martin more about why she started the business and how it got off the ground.