Hoda Kotb’s hair-raising hair scare: It was ‘red like a fire engine!’

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Hoda Kotb shares a hair-raising story with Kathie Lee Gifford: After a keratin treatment Wednesday afternoon, Hoda’s hair turned out “red like a fire engine,” so much so that a woman who saw her on the street said, “Oh my God, what did you do to your hair?” Fortunately, the TODAY hair team got to work starting at 5 a.m. Thursday to save the day!