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Even the President is excited about South by Southwest: Here’s why

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South by Southwest, an annual music, tech, and film conference, announced last week that Obama would be the keynote speaker on March 11, and that Michelle Obama was scheduled to speak on March 16. It's the first time in the Austin, Texas’ festival's 30-year history that a sitting president and first lady have participated. For TODAY, NBC’s Olivia Sterns reports.