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Can Paula Deen bounce back?

03:25

“I think she needs to go undercover,” said Steve Adubato, a media analyst and author. Lola Ogunnaike, a pop culture expert, disagreed. “She’s got to face the fire,” she said. The Food Network’s Paula Deen has been embroiled in controversy following revelations she used racial epithets. TODAY’s Lester Holt interviews Steve Adubato and Lola Ogunnaike.