IE 11 is not supported. For an optimal experience visit our site on another browser.
  • UP NEXT

    Score these major discounts for the July 4th holiday

    03:24
  • The ultimate ‘it-list’ for summer accessories: Bucket hat, bags, more

    03:35
  • Try these eye-catching wedding guest styles that fit any dress code

    05:33
  • Beauty products to keep your skin cool and refreshed this summer

    04:39
  • TODAY bestsellers for June: Cooling blanket, mister, beach tent

    04:17
  • Gender-Inclusive beauty brands are redefining beauty for all people | PRIDE Is Universal

    03:24
  • Summer product picks: Best wireless speaker, sunscreen and more

    04:12
  • How to pick sunglasses that'll protect your eyes from harmful rays

    04:56
  • This skin care company rescues your skin -- and animals in need

    04:10
  • Look chic lounging poolside in these stylish swim cover-ups

    05:18
  • Summer fashion trends making a comeback: Midi dress, more

    03:24
  • Summer accessories to beat the heat: Drink tote bag, fan and more

    04:16
  • 8 must-have products to pack the perfect beach bag

    04:28
  • Bobbie’s Best: 5 products to help treating your skin

    05:32
  • Self-care products to help with your physical and mental health

    04:32
  • Summer Steals & Deals for a perfect beach day in the sun

    02:55
  • She Made It: Problem Solvers

    25:03
  • Kim Kardashian talks Pete Davidson, weight loss, Marilyn dress

    07:50
  • Honor Juneteenth with these products from Black-owned brands

    04:46
  • Revamp your summer wardrobe with these bestsellers

    04:48

Beauty brand founder focuses on representation and community

04:06

In our new series Together We Rise, Hoda Kotb shines a light on a 32-year-old who is shaking up the beauty industry. Diarrha Ndiaye, founder of Ami Cole, talks about her clean-beauty brand that was made to celebrate melanin-rich skin. Ndiaye talks about creating everyday makeup for women in her community, saying her vision was about “celebrating who you are, just as you are, and using tools to really enhance the beauty that already exists.”