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    How this athlete is changing the game for women's sneakers

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  • Martin Greenfield, Holocaust survivor and tailor, dies at 95

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  • Meet the founder of the vibrant brand Never Fully Dressed

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  • Get a new look for spring with these makeup tips

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  • Get an exclusive sneak peek at items going on sale on Amazon

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  • Bobbie’s Best: Get exclusive deals on pillowcases, jewelry, more

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  • Shop beauty and food products from female-founded companies

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  • Oddli founders share how they combine design with sustainability

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  • See who wore the best red-carpet outfits from the 2024 Oscars

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A look inside America's obsession with sneakers

05:16

TODAY’s Craig Melvin goes to Atlanta to delve into America’s obsession with sneakers and how the rise of their popularity has turned the sneaker business into a growing $80 billion industry. He speaks with rapper and sneaker collector Killer Mike about the community and culture that surrounds the popular shoe.