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  • UP NEXT

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  • How breakfast in the classroom helps students succeed

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  • Kathy Hilton on whether Kyle Richards and husband will reconcile

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    05:16
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    00:36
  • 2nd graders make ‘floats’ for makeshift Macy’s Thanksgiving Day Parade

    04:39
  • Big sister comes up with creative way to entertain baby brother

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2 moms turn breastfeeding struggles into booming baby formula business

04:13

TODAY’s Dylan Dreyer reports on two friends, Laura Modi and Sarah Hardy, who created their own baby formula after struggling to breastfeed their babies. The moms worked with pediatric nutritionists, food scientists and expert manufacturers to create Bobbie, which launched in 2021.