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    Meet the founder of the vibrant brand Never Fully Dressed

    04:37
  • Ranavat founder on bringing her culture to her skin, hair brand

    03:38
  • Learn the inspiring story behind Sweet Loren's cookie dough

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  • Founders of shoe brand Birdies share how they built an empire

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  • She Made It: Summer Edition!

    25:01
  • Meet the Birdy Grey founders making weddings more affordable

    04:50
  • Mom creates Super Smalls kids accessory brand with a big vision

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  • How this entrepreneur is keeping the art of hat making alive

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  • She Made It: Summer Fun!

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  • How Kitsch founder turned a passion into a success

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  • How Sassy Jones founder juggled a growing business and family

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  • She Made It: Strong Women

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  • Topicals entrepreneur talks science behind her skin care line

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  • Fashion designer Autumn Adeigbo talks story behind her brand

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  • She Made It: Meet the founders of Addison Bay and Avre

    03:40
  • She Made It: All Things Love

    24:50
  • Minted founder reveals ‘Christmas miracle’ that saved her business

    04:23
  • She Made It: Food & Drink

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  • How La Ligne turned simple stripes into must-have fashion items

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  • She Made It: Pampering & Prepping for the Holidays

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'She Made It': Jill Martin highlights 9 women-founded businesses in the fashion and beauty industries

24:56

TODAY Lifestyle and Commerce Contributor Jill Martin tells the stories behind some of her favorite female-founded brands making their mark in beauty and fashion, while also providing access to TODAY-exclusive deals. Jill also shares her curated list of small businesses to shop and support right now.