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'Daddy Dressed Me' founder on why he sews for his daughter

03:42

TODAY’s Craig Melvin talks with Michael Gardner, founder of “Daddy Dressed Me,” a social media campaign that encourages dads to help their daughters build self-esteem and confidence through fashion. Gardner, a self-taught dressmaker, and his 9-year-old daughter, Ava, have collaborated on over 200 outfits since they started their @daddydressedmebymg Instagram account when Ava was just 3 years old.