Name: Meet the 6-year-old launching his own toy line with Walmart
Uploaded: Tue Aug 07 2018 12:01:37 GMT+0000 (UTC)
Duration: 2 min 52 s
Description: More retailers are foregoing traditional celebrity endorsements, instead turning to social media standouts to represent their brands — and the latest has led to a major toy deal. Ryan, the 6-year-old who stars in the wildly popular YouTube series Ryan ToysReview, is launching his own line of toys with Walmart called Ryan's World. TODAY's Craig Melvin reports.

Aug. 7, 201802:52