Name: Super Bowl ads: Which ones scored, which ones bored
Uploaded: Mon Feb 05 2018 12:46:34 GMT+0000 (UTC)
Duration: 4 min 22 s
Description: TODAY shares an exclusive first look at USA TODAY’s annual ad meter, which has been ranking Super Bowl commercials for 30 years, with the help of Charisse Jones of USA TODAY and James Cooper of Adweek. A Dodge truck ad that used the words of Martin Luther King Jr. offended some, they say.

We apologize, this video has expired.

Feb. 5, 201804:22