As the economy attempts to recover from the COVID-19 pandemic, one of the best ways we can help entrepreneurs stay afloat is by shopping small. This week, the 3rd Hour of TODAY is highlighting women-owned small businesses to consider supporting.
As part of the "She Made It" series, we'll be featuring some of our favorite brands in fashion, food, beauty and beyond.
Read on for the small brands you should have on your radar right now.
1. Olive & June
While stay-at-home orders were in full force, DIY nail maintenance became a necessity, and Olive & June was perfectly positioned to help customers achieve their at-home manicure goals.
Founded by former equity sales trader Sarah Gibson Tuttle, the business started out as a salon in the Los Angeles area but quickly developed a following for its curated manicure kits and innovative tools to make painting your own nails a little bit easier.
For TODAY viewers, the brand is offering an additional free bottle of nail polish with any manicure kit order when you use code TODAY at checkout. The offer expires on July 23.
2. No. 2 Toilet Paper
Sure, your standard store-bought toilet paper will get the job done, but that's not good enough for No. 2. This direct-to-consumer brand, founded by entrepreneur Samira Far, is all about delivering the highest quality TP in an eco-friendly, sustainable manner.
Made from 100% bamboo, this crumble-free paper can be purchased as a one-time order or set up as a recurring subscription so you never run out of supplies while you're running to the loo.
No. 2 is also offering a discount of 15% off on your second, third and fourth shipments when you use code TPTODAY at checkout. The offer expires on July 31.
3. Little Words Project
Inspired to create a community of kindness and inclusivity for women, Adriana Carrig founded Little Words Project. More than just a business, it's a space for women to inspire each other and build community.
Each Little Words Project bracelet arrives with a code that, when registered online, enters you into the Nice Girl Gang. The core idea is to wear your bracelet for as long as you need the inspiration and eventually pass it on to someone who needs that reminder a little more. From inspirational phrases to customizable designs, a Little Words Project bracelet is the perfect gift to lift up friends and family.
To find your new favorite source of inspiration, head to Little Words Project for 15% off your order through July 9 by using promo code TODAY.
4. Jabs by Gina
Gina DiNapoli’s love affair for teaching began during childhood. Her competitive figure skating coach empowered Gina's love of fitness, and after college, she swapped out her skates for sneakers and tried group exercise classes at her local Equinox. Feeling more confident at the end of each class than when she walked in, DiNapoli was inspired to combine her passion for HIIT training, kickboxing and coaching to create Jabs by Gina.
With four different class formats, from toning and cardio to core strength and stabilization, Jabs has options for any and all levels of fitness experience. Depending on the class format, Jabbers can expect to burn between 300 to 700 calories per session, making it an incredible full-body workout. Each Jabs session costs $7 for 40 minutes and $9 for 50 minutes. And for those heading off to college in the fall, any length class is $4.50 and the perfect stress reliever during exam weeks.
5. Pur Home
As a result of the coronavirus pandemic, proper hygiene and cleaning routines have become more important than ever before. When it comes to buying cleaning products, who has time to stand in the aisle and puzzle over unpronounceable ingredients?
Pur Home CEO Angela Richardson is committed to taking the guess work out of ingredient labels. From detergent to dish soap, Pur Home products are full of plant-based ingredients and arrive in compostable or recyclable containers. You (and the Earth) will feel happier and cleaner.
Looking to make the switch to sustainable cleaning? Head to PUR Home for 20% off your purchase through July 8 by using promo code TODAYSHOW20.
Briogeo founder Nancy Twine’s first foray into the beauty industry began with a childhood summer job helping her grandmother create her own hair care products. After struggling to find store-bought natural hair care products that lived up to the hype, Twine returned to her roots by launching Briogeo. The natural ingredients like acai, eucalyptus and tea tree oil will leave your hair feeling hydrated and revitalized.
With the Briogeo quiz, your new sulfate- and paraben-free hair care routine can be personalized, too. Whether you are looking to define your curls or protect color-treated hair, check out Briogeo’s tutorials to learn the best tips and tricks.
For 20% off the Farewell Friz Rosarco Milk Leave-In Conditioner through July 8 head to Briogeo and use promo code briogeotoday at check out.
Vanessa and Kim Pham, the daughters of Vietnamese refugees, launched Omsom to make the flavors of authentic Asian cuisine easily accessible. Omsom, a Vietnamese phrase meaning rowdy, certainly lives up to its name delivering seasoning packets that serve as the base for iconic dishes like salty and sweet Thai Larb and spicy Filipino Sisig. With everything you need in each order, including a recipe, Omsom is perfect for anyone looking to expand their culinary skills and cultural awareness.
Each individual starter pack is available for $12 and makes dishes that serve six to nine people, or you can try the sampler trio with two flavor packets of each dish for $29. Whichever you choose, say goodbye to compromising between great taste and affordability!
Ready to incorporate these bold flavors into your next meal? Receive 10% off your Omsom order through July 7 by using promo code FIREITUP10.
8. Rae of Light
A stylish handbag is the perfect way to top off any look, but finding one that is unique and affordable can be quite challenging. To solve this dilemma, entrepreneur Teddi Rae used the knowledge from her 10-year retail career to develop Rae of Light handbags. Whether you are attending a wedding or heading out for date night, Rae of Light offers products for any occasion. The best part? All Rae of Light bags are completely customizable, from the color and font of an embroidered bag down to the clasp!
To find your new favorite accessory, head to Rae of Light for 15% off your order through July 7 with promo code TODAY.
9. The Neon Tea Party
Step into a world of nostalgia and color with crafting from The Neon Tea Party. Founded by lifelong creative Marisa Morrison Stein, The Neon Tea Party products are the perfect way to engage your whimsical side, make new decor for your home and most importantly, have fun! Who couldn’t use a dose of that these days?
From pompoms and tassels to groovy tie-dye, TNTP’s products are reminiscent of childhood summer projects. Plus their craft kits perfect for everything from a virtual happy hour to keeping the kids entertained. Struggling to recreate summer camp in your backyard? Look no further than Camp TNTP. Starting this July, Camp TNTP will meet virtually every week, providing kid and tween campers the opportunity to cultivate their crafting skills and make new friends from around the country!
Head to The Neon Tea Party to receive 10% off your next order by using promo code TODAY10. Offer expires June 22.
10. Coco & Seed
Coco & Seed was born out of founder Tishana Richards' relatable struggle to keep her houseplants alive. After experimenting with hydroponics, which use nutrient-rich water solvents instead of soil to grow plants, Richards was able to launch her convenient and stylish gardening kits. With options like basil, lettuce and beet microgreens, a Coco & Seed plant will elevate both your work-from-home space and your next culinary creation!
Easy to follow instructions mean any novice will feel like a horticultural pro in no time. Plus, all orders arrive in either a compostable mailer or a recyclable box. Sprucing up your space, stimulating the economy AND saving the environment? Who knew doing your part could be this easy?
To test out your green thumb, check out Coco and Seed and receive 15% off your purchase through July 6 with promo code COCOTODAY15.