There were plenty of fun fashion moments at the 2021 Grammy Awards, but one accessory has online shoppers particularly excited.
Harry Styles' purple feather boa was the hit look of the night: According to global fashion shopping platform Lyst, page views for feather boas saw a massive 1,500% spike in the 48 hours following the awards show.
Styles wore a second boa, this one a light shade of green, to perform his hit single "Watermelon Sugar," which kicked off the awards show. According to Google Trends, searches for green feather boas have also spiked since Sunday night.
The singer took home the Grammy Award for Best Solo Pop Performance for the upbeat song - and in photos, he wore yet another boa, this one black fur and paired with an orange jacket.
Online, many credited Styles with bringing the fuzzy accessory back into the spotlight.
Several people said they were already planning on purchasing their own boas.
Others correctly predicted the spike in sales.
Some users pointed out that this isn't the first time Styles has worn a boa — photos from earlier in his career appear to show him wearing a pink boa and a multicolored one. Another image shows him holding a blue boa onstage.
Styles has been candid about his love for fun fashion, especially looks that challenge gender norms. In November 2020, he wore a Gucci dress on the cover of Vogue. While some criticized the move, he said that he saw clothes as something to "have fun with and experiment with and play with."
"What's really exciting is that all of these lines are just kind of crumbling away," Styles said in his interview with Vogue. "When you take away 'There's clothes for men and there's clothes for women,' once you remove any barriers, obviously you open up the arena in which you can play."