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Zendaya, CoverGirl's newest face, celebrates 'diversity and expansion of beauty'

What do Queen Latifah, Ellen Degeneres, and Zendaya have in common? They're all easy, breezy, and beautiful.
/ Source: TODAY

What do Queen Latifah, Ellen Degeneres and Zendaya have in common? They're all easy, breezy, and beautiful.

That's right! CoverGirl announced Thursday that the cosmetics line's newest spokeswoman is actress and singer Zendaya.

The 19-year-old teased her new role in an Instagram post Wednesday, writing, "Something new...something beautiful #ComingSoon..." On Thursday, she officially announced her partnership with CoverGirl in an Instagram video that shows her saying the brand's signature line, coupled with the caption, "Meet your newest, easy...breezy beautiful...COVERGIRL."

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Zendaya spoke with Teen Vogue Thursday, telling the magazine, "CoverGirl celebrates powerful, beautiful, and strong women of different races and ethnicities. It's inspiring."

She continued, "I'm thrilled to be part of the diversity and expansion of beauty."

Zendaya's attraction to the brand's commitment to diversity and inclusion should come as no surprise to her fans. Last year, Zendaya became entangled in discussions about race after E's! "Fashion Police" panelist Giuliana Rancic mocked her for wearing dreadlocks at the Academy Awards. Rancic's comments provoked Zendaya to write a post on Instagram explaining how dreadlocks were intertwined with race and ethnicity. Rancic eventually apologized to Zendaya, and Zendaya graciously accepted, and she has since continued to stand up for diversity and racial inclusion.

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In September, Barbie honored Zendaya by releasing a doll in her likeness. The Barbie doll not only looked just like Zendaya, but matched the star's 2015 Academy Awards look, dreadlocks and all.

Zendaya has also made headlines for standing up for body positivity. In October, she called out Modeliste magazine for altering photos of her from a shoot. The magazine eventually removed all re-touched photos of Zendaya from its website and even pulled its November issue, where Zendaya was set to appear on the cover.

It looks like Zendaya and CoverGirl are a match made in heaven. But it gets better— Zendaya loves the brand's makeup, too! Her look from the Golden Globes? "I used all CoverGirl shadows," she told Teen Vogue.

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